Penang, 3rd February 2013 — About 40 bloggers and public the Children’s Protection Society to distribute food, beverages and gadgets, sponsored by various commercial entities. It’s a philanthropic exercise not only by businesses in executing their Corporate Social Responsibility (CSR) but by everyone to give back to the society, thus making life more bearable for everyone in need. The event is made possible by Crowdpot Sdn Bhd (Event Organizer), Ninetology Malaysia, SUBWAY® (Suntech, iAvenue, & Leith Street branches), Chatime Malaysia, Langkawi Saga Travel & Tours Sdn. Bhd. and Alextan Artworks.
The Children’s Protection Society (CPS) began as an initiative of Dato’ Nazir Ariff when he was President of the Rotary Club in Penang (1991). It is a non-profit, non-governmental organization catering to the needs of neglected and/or abandoned children in Penang. It was officially launched in April 1992 by Puan Sri Chua Kah Peng. The objectives of CPS are both immediate and longer-term. The immediate objective is to provide children at risk with a safe, supportive and conducive environment (Shelter). Their concerned and focused areas include the emotional and physical development, education, social and recreational skills. At the same time, CPS aims to work with parents and other family members, so that the child can eventually be reunited with his/her family. In the pipeline, they hope to support projects to enhance community-based facilities for childcare and development in areas where such facilities are lacking. They also try to promote a more general awareness of the issues relating to children at risk by being involved in training and discussions. Hence they work together with various government and non-government organizations to help to develop longer-term strategies and goals.
